McDonald’s UK - Client relationship incentive
OMD UK
As Senior Designer at OMD UK, I was a core part of the Marketing and New Business team, leading visual design across internal and external communications, marketing materials and major new-business pitches.
Working closely with pitch teams and senior stakeholders, I translated creative strategies into compelling visual presentations and supporting materials, from PowerPoint decks and printed booklets to large-format graphics and theatrical pitch environments.
I also played a key role in maintaining OMD's brand identity across communications, ensuring a consistent and high-quality visual standard. My work supported pitches for major global brands including McDonald's, Betway and Lidl, all of which resulted in successful account wins.
Betway pitch