/ PROFILE
Strategic visual communications designer with 14+ years’ experience shaping visual identities, design systems and creative outputs across complex programmes and commercial brands. Experienced in translating complex information into accessible visual narratives and developing design systems that help organisations maintain consistency across channels.
Combines strategic thinking with strong creative execution and commercial awareness.
Helped create a national programme brand and design system
Created the Generation Study brand as an extension of Genomics England, developing its visual identity and guidelines. The result supported participant engagement and NHS professionals involved in a national programme that recruited 100,000 participants across 61 sites.
Helped secure major new-business wins
Created high-impact pitch presentations, PowerPoint templates, printed booklets and large-format materials for major
new-business pitches, including McDonald’s UK, Betway and Lidl. Contributed to successful pitches that secured all three accounts.
Enabled sales success for global brands
Provided creative support to a sales team, developing visual concepts and advertising mock-ups for major global brands including Adidas, Nike, Universal, L’Oréal and Disney. Created animated portfolio showcases and creative montages to bring outdoor advertising opportunities to life, helping secure high-value sales pitches.
